What I am building, what broke, what worked, and what I would do differently.
I tried to automate sales end to end. It looked efficient and failed quietly. Here is what changed when I focused on supporting people instead of replacing them.
Read Article
I shipped eNZeTi twice before I got it right. Here are the five things I was wrong about in the...
For a long time I thought my intake problem was a people problem. I was wrong. The person on the...
Most founders avoid the legal market. I built a product for it. Here is what I learned about cold email,...
I replaced meetings with agents. Here is what actually worked, what failed, and what I would never go back from...
I run nine AI agents daily. Here is what actually breaks, what it costs, and what I had to learn...
Law firms spend $40K-$80K a month on marketing and lose cases before signing. The intake gap is structural, not personal....
I spent two years thinking my intake team was the weak link. Then I looked closer. The gap was never...
I thought AI would replace the weak links in my business. I was wrong. Here is what happened when I...
I watched law firms spend $40K a month on marketing only to lose cases at intake. The real cost of...