Fix Your Intake Before You Spend Another Dollar on Marketing
Law firms pour $40K-$80K a month into marketing and lose cases at intake. Here is what I saw and why I built eNZeTi to fix the real problem.
Law firms pour $40K-$80K a month into marketing and lose cases at intake. Here is what I saw and why I built eNZeTi to fix the real problem.
Every attorney says their intake is a problem. But the coordinator is rarely the issue. Here is where the real revenue leak is hiding and how to fix it.
Law firms blame their intake coordinators. I blamed mine too. Then I looked closer and realized the problem was never the people. It was the gap we left them in.
The standard delegation advice assumes your systems are already built and your people already know what good looks like. Mine did not. Here is what I learned.
After enough failed starts, I built a 3-question filter. Every new initiative has to pass it before I commit time, money, or attention to it.
I used to start every morning reacting to fires. Then I rebuilt my day so the business runs before I sit down. Here is exactly how I structured it.
Running two companies at once is not chaos. It is a system. Here is how I think about building multiple revenue streams without dropping either one.
I burned out twice before I figured out that micromanaging is not a personality flaw. It is what happens when you skip building the system first.
I run a 9-agent AI team. Here is what actually changes about leadership when AI handles execution, and what never changes no matter how automated you get.
Five hard lessons from building a cold email agency. What I got wrong on pricing, hiring, verticals, and why full-funnel thinking changes everything.