From the Field

Writing

What I am building, what broke, what worked, and what I would do differently.

What's Working Now

How to Build Systems That Scale Without Adding Headcount

I scaled two companies without adding headcount. The answer is not a tool or a prompt. It is a philosophy about where leverage actually lives.

Mar 20, 2026 / 7 min read

Law firms spend a fortune generating leads and lose cases at the finish line. Here is what I found when...

Mar 19, 2026 / 7 min read

I used to start every morning reacting to fires. Then I rebuilt my day so the business runs before I...

Mar 19, 2026 / 8 min read

I worked with Devon Canup on an affiliate play expecting to teach him something about systems. Here is what I...

Mar 18, 2026 / 6 min read

Running two companies at once is not chaos. It is a system. Here is how I think about building multiple...

Mar 18, 2026 / 8 min read

Most founders I know are sleeping on X clips. Here is why I made short video clips my primary distribution...

Mar 17, 2026 / 6 min read

I have a bot named Roki that works while I sleep. Here is what building a night intelligence operation taught...

Mar 16, 2026 / 7 min read

One reply from a Phoenix attorney cracked my whole outreach framework open. Here is what it taught me about the...

Mar 16, 2026 / 5 min read

I have tested cold email in a lot of markets. Nothing compares to law firms. Here is why attorneys respond...

Mar 13, 2026 / 6 min read

I built an affiliate funnel with Devon Canup using AI to clip YouTube content and distribute on X. Here is...

Mar 13, 2026 / 7 min read